FreeSip Twist Launch

For this launch, I worked with brand managers to concept the photo/videoshoot. I also worked with Trove’s in house production team to hire talent and set designers as well as scout and rent locations to execute the conept.

The concept I landed on focused on leaning on creating moments to show off what made the original FreeSip famous (the sip and chug spout) while leaning into the twist cap by having the bottle placed in scenes where there were natural rolling, twisting, and screwing motions for the camera to follow and mimic.