Owala Beach Towel Launch

Concepted as well as provided set design and art direction for the Owala Beach Towel Launch.

The concept of this shoot was to contrast the features of the beach towel with the features of the bottle. One big formal difference between bottles and towels is water placement: water goes in the bottle and water tends to be around the beach towel. I decided to put the towel on cascading blocks surrounded by water with washes of warm lights to reference warm summers